With the growing trend in companies creating a unique
company culture with perks like unlimited vacations or nap pods, it’s not so
uncommon to have a dream company before you even have a dream job.
But once you know what your dream company is, what’s next?
How do you begin the process of getting noticed and showing the team that
you’re the next great addition?
Here’s your four-step game plan. Hint: It’s not about
submitting your resume to every open job on the website.
1. Do Your Research
Even though you’ve likely combed through dozens of photos of
your dream company’s gorgeous office and know all about its catered lunch
policy, you should still take some time to do more research. Whether you do
more digging into the company’s core values or core product, there’s always
more to learn. For some ideas for where to look for this information beyond the
company website, check out this
article on researching companies.
Why is this so critical? The more you know about the
company, the more you’ll be able to stand out in your networking conversations
and application materials—plus you’ll even sound more enthusiastic in the
interview. Of course, your research shouldn’t stop at the company level. Pull
up LinkedIn and see what you can learn about who works at and runs the
company to see what themes come up.
2. Craft Your Career Narrative
Once you have a really good sense of what you’re signing up
for, see how you fit into the picture. What is your career narrative, and why
does it lead you to this particular company? Perhaps you’re a programming whiz
with a passion for understanding the financial market, or maybe you’re a
marketing pro with a keen interest in the field of health and wellness.
Regardless, career expert Jenny Foss offers some excellent tips here on
how to tell your career story, no matter how complicated it is.
With your story strung together, practice, practice, and
practice some more. You’re going to need to nail
your elevator pitch when it comes time for you to meet those people
you’ve been stalking on LinkedIn and, with any luck, the interviewers at this
company.
3. Get Your Foot in the Door
This is where things get a bit trickier. Armed with your perfected
elevator pitch and in-depth company knowledge, your next step is connecting
with people who work at your dream company. If you already have a friend or
acquaintance who you feel comfortable contacting to learn more about the
company, great! If not, here’s
how to find an “in” at the company fast.
With one or two people lined up, politely
ask to set up an informational interview. This will give you an opportunity
to get an insider’s perspective and let someone within the company know of your
enthusiasm and interest. Whether you end up having a quick
networking call or a longer sit-down conversation, plan
ahead what questions you need to ask in order to get the information
you’re looking for. Maybe it’s what the company seeks in a new hire or what
your friend’s own interview experience was—the key here is to know what you
want to find out.
4. Tailor Your Application
Now that you’ve laid all the groundwork, it’s finally time
to apply. (If you get an internal referral from all the networking you’ve been
doing, that’s even better.) This being your dream company and all, you’ll
obviously not send your standard resume. Tailor
that resume like you mean it, so there can be no doubt you’re ideal for the
company.
Next, write an unforgettable introduction for your cover
letter (here
are dozens of great examples), and wrap up by following some of these tips
on writing cover
letters that make hiring managers smile, then call you. Tailoring your
application documents is an important part of any job search process, but let’s
not forget which company this is for. Go all out.
Enthusiasm alone will only get you so far. To really get noticed, you’re going to need to put in the work. The good thing is, in the end, those nap pods (or whatever it is about your dream company that you love) will have been worth the effort.
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